Since its inception in 1986, Parks Coffee has consistently pushed the envelope on traditional industry practices.
"Most of our competitors offer only large, bulk, 40-count cases of product. Hidden beneath the customers’ counters, these cases can take a month to be used up. That’s a whole month of drinking the same coffee, each and every day. So we had the idea to make the boxes smaller, keep the product fresher, give the box a bit of personality and bring it up to the countertop," explains Parks Coffee Marketing Manager, Beth Seeber.
These small-footprint boxes not only add visibility to the coffees, but also give Parks Coffee customers the option to stock many kinds of coffee at once and offer their employees freedom of choice with each brew.
The launch of the Crowd Pleaser set-up is well under way, and available to all new and current Parks Coffee customers. Branding Manager Clay Parks says, "Crowd Pleaser is a way that we can have fun with the coffees that we love to roast, but our hope is that we get to broaden the coffee experience in each of our accounts."