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Paragon Pet Products to use Velcro’s closure technology in packaging

Velcro Industries has announced collaboration with Holland-based Paragon Pet Products to integrate its PRESS-LOK closure technology into its gluten-free, vegetable-based, all natural dog treats Whimzees.

Both the companies worked with flexible packaging solutions provider Peel Plastics Products to deliver new packaging for the products.

Whimzees packages come with a flat surface have shelf stability and better cube utilization. The pouches can fit well on the shelf and their sombrero-style hanger hole can be used to hang the product at retailer locations.

Paragon Pet Products marketing and sales director Roelof Kunst said, "With VELCRO® Brand PRESS-LOK® closure technology, our customers can trust their dog treats will remain fresh and deliver the same great taste and abundant value as the day they purchased WHIMZEES®."

The hook-to-hook closure technology offers easy alignment that allows consumers to fasten without precise line-up, protecting the package with burst strength.

Whimzees new packaging will be launched by Paragon Pet Products in April 2013.