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Packaging found to be a vital factor in fresh produce

Michigan State University School of Packaging has conducted a study that establishes strong impact of packaging on consumer purchasing habits.

The findings revealed that consumers prefer produce packaging that is rigid, low-priced and having a longer shelf-life, reported The State News.

The study involved 300 men and women across the country, which asked people across the nation under three different sections – questions about their demographics, general packaging aspects, and 16 different simulations of sweet cherries packaging, wherein shelf-life and container size were found to be the prominent factors.

Michigan State University assistant professor Eva Almenar, who helped with the study, said the findings are the first step in making a new type of package.

"There are many things you need to know before designing a package," Almenar said.

An upcoming issue of the scientific journal Appetite would publish the findings of the report.