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Pack Expo partners with Iconoculture, demonstrates new mobile packaging tecnologies

Pack Expo has Partnered with Iconoculture to demonstrate augmented reality and mobile marketing technologies for packaging. The newest feature of The Brand Zone at PACK EXPO International 2010 is expected to give brand owners hands-on experience with next-generation augmented reality and mobile marketing applications for packaging.

Prototypes of packages of the future as envisioned by the package design and development community will also be displayed in The Brand Zone.

In addition to offering one-on-one demonstrations of augmented reality and mobile marketing for packaging applications, Iconoculture will present a series of 15-minute multisensory presentations from the floor of The Brand Zone. As part of these presentations, strategists from Iconoculture’s Global Packaging Advisory Service will share how these packaging technologies reflect current and future consumer lifestyles, values and purchasing-decision mindsets.

Attendees will also learn about Iconoculture’s unique approach to delivering comprehensive global consumer and packaging insights for brand owners, converters and package designers through the integrated analysis and interpretation of data from multiple sources.