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P.E.T Engineering launches new packaging for energy drink

P.E.T. Engineering launched a new packaging format for its energy drink Fakeer.

The Italian design and manufacturing firm’s bottle has a raised middle finger look, which has been developed for the Czech brand and the company has managed to turn its original designs into a prototype.

The company said it early in the project it had raised the constraints that the stretch blow molding process would place on created the shape, according to Packaging Europe.

P.E.T, commenting on the design, said: "The position of the middle finger, in particular, was modified to place it in axis with the bottom. This perpendicularity is necessary for the insertion of the stretch rod and plastic stretching."