OKI Europe, a division of OKI Data, has added more innovative print solutions to its portfolio with the introduction of its range of digital LED A4 and A3 white toner printers.
The new C711WT(white toner) and C920WT models, showcased recently at OKI Europe’s Smart Business Conference in Barcelona, have showcased a number of strong vertical market opportunities, from T-shirt transfers and film printing in-store point-of-sale applications, according to the company.
OKI Europe product marketing manager Paul Ingram said that products released earlier have been based on inkjet, dye sublimation or transfer film-ready technologies.
"These have niche applications in areas such as garment decoration or printing proofs for packaging applications which are typically expensive both to purchase and maintain and the production time is lengthy," Ingram said.
The models are tried and tested devices that are regarded by OKI’s target customer base of small and medium business (SMB) for their quality output, robustness and affordability, which make them suitable for graphic-based industries.
The company is a division of OKI Data, a global business-to-business organisation dedicated to creating professional in-house printed communications products, applications and services, which are designed to increase the efficiency of today’s and tomorrow’s businesses.