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Nuxe selects Rexam for Prodigieux fragrance packaging

French cosmetics maker Nuxe has partnered with Rexam for procuring Prodigieux fragrance pumps.

Rexam’s Sofistic’s is being used for sampling, while its XD11 fine mist pump has been selected for ‘Maximist insert’.

According to Nuxe, the XD11 provides a lifetime protection for the fragrance by virtue of its smooth pre-compression design, enabling atomization that is voluminous and precise.

Rexam Personal Care product manager fragrance Samira Chmiti said the move came about as the firm considered Rexam’s ability to offer a superior fragrance pump.

"This is the type of complex international launch that requires one-stop sourcing, manufacturing expertise and comprehensive field support. Seamless worldwide integration of marketing, production and technical support is critical." added Chmiti.