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Novus International launches new sustainable packaging design

Animal health and nutrition solutions developer in the US, Novus International has launched a new design in its product packaging. The new bags are made from a durable composite material and hold up better under a variety of handling conditions.

The initial run of the new packages, which will be manufactured at the company’s plant in Little Rock, Arkansas beginning in September 2012, will also include improved handling features.

The outward appearance of the bags will be different and the packaging will have enhanced physical characteristics. The front and sides of all packages will carry brand names reflecting the identity and performance associated with Novus products.

Novus specialty business president Francois Fraudeau said earlier in 2012, the company launched a new brand platform ‘The Triple-S Bottom Line’ Solutions, Service and Sustainability.

"The new package design will provide customers globally with a consistent look for all Novus products that will be easily recognized and distinguished from competing products," Fraudeau said.

MHA feed supplement will be the first product to receive the new packaging and will be rolled out throughout world markets as early as October 2012. The packaging is expected to be launched by Novus into its other products over time.