The role of packaging in branding and marketing a product has become more important now than before. Right from beverages bottling to huge cases and containers, packaging is pivotal across various sectors.
Packaging Business Review makes efforts to identify and recognize out-of-box packaging designs and innovations through its award Innovation in Packaging.
Four players have been shortlisted for the award, and the winner will be announced shortly.
!. GWP Protective – Tracker case
The "Tracker Case" system developed by GWP Protective helps in tracking the cases real-time with the use of an online interface. The existing cases can be modified to convert them into tracker cases that also provide a tough exterior that is resistant to water, dust and impact, and are integrated with the tracking system.
Tracker Cases are suitable for transport of goods that are of high value such as antiquities, art, specialist equipment, laptops, tablets and material used in military and defence sectors.
User features of the system include alerts, geo-fencing and permissions, and calculated cushioning performance through engineered foam inserts.
2. Constantia Flexibles — Cafétique capsule
Constantia Flexibles’ Cafétique capsule is printed with graphics and is made for Koninklijke De Kuyper, a producer and marketer of alcoholic beverages.
Available in a presentation box, the capsule provides a 30ml serving in various flavours targeted at the European market.
The aluminium capsules and lids possess barrier properties that preserve the flavour throughout the product’s shelf life.
3. Brandhouse Inc — Mystic Harvest
Brandhouse new bags for Mystic Harvest feature a close-up image of an ear of purple corn with a background of a mountainscape.
The bags were designed by Brandhouse team Geoff Marko and Gregg Marko.
They contain Mystic Harvest Authentic Purple Corn Tortilla Chips with Sea Salt and Multi Grain Purple Corn Tortilla Chips.
4. Jason Hobson and Buffy Liu — Black Label
Creative Director Jason Hobson and Designer Buffy Liu’s Black Label comprises contemporary use of colour and industrial typography, which is put beside against custom photographed black-and-white imagery.
The imagery captures origin or old world preparation methods and communicates the origin of each product.
The industrial typography on the black background provides personality and immediate brand recognition, and enables differentiation among larger sub-families.