Nespresso, a Switzerland based company, has met a vital target to recycle 75% of its used coffee capsules a year ahead of schedule, in ordeer to set new standards for aluminium sustainability.
Nespresso CEO Richard Girardot said the company sees aluminium as an indispensable material for guaranteeing the quality of their product, according to edie.net.
"Even as a relatively small user of aluminium, we see the next stage of our commitment to aluminium sustainability as playing an active part in the multi-stakeholder ASI process together with our partners," Girardot said.
The consumer brand intends to build on this milestone by collaborating with strategic partners to improve the recycling of aluminium packaging and its used capsules.
The company said its success in capsule recycling is partly due to its extensive network of consumer collection points in over 20 countries worldwide.
The company is working with the IUCN, civil society organisations and aluminium industry leaders to create a standard for aluminium sustainability by 2014 within the framework of the Aluminium Stewardship Initiative (ASI).