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Nassau Candy relaunches confections brand in new gift bag packaging

Confections and fine foods manufacturer Nassau Candy has relaunched its Nancy Adams brand of confections, pretzels and graham crackers in new brown ‘gift bag’ packaging in order to help drive retail sales.

According to the company, which is also a private label manufacturer, the new packaging suits better presentation at confectionery shops, gourmet food and specialty markets, as well as inclusion in gift baskets and coffee house point-of-sale displays.

The coloring and materials of the pack allow the shopper to view the product inside. The packaging is also claimed to convey a responsible feel that will be appreciated by environmentally conscious buyers.

Nancy Adams chocolate-covered pretzels and graham crackers are manufactured in the US and are available in dark and milk chocolate varieties.

Graham crackers are packaged individually for retail sale in 7.5oz gift bags and pretzels in 5.5oz gift bags.