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Multiply launches new on-pack promo for cheddar brand

Multiply, a marketing communications agency has come up with a new on-pack promo in a bid to bring focus to McLelland’s Seriously Strong Cheddar brand.

The 6-page resealable, leaflet-label contains all the details including images of the spreadable product, which comes in various flavors. The Fix-a-Form, which is over-laminated helps to give stand-out to the label offer on the front aspect of the host cheese block.

Scott Kennedy of Multiply said the product has significant brand presence in the UK at present and the idea of trialing campaign is aimed at converting some of the customers over to the spreadable variant.

"We like Fix-a-Form because it can be applied to an existing pack design and once on-shelf it gives the product a life of its own," Kennedy said.