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Multi Packaging unveils new wood veneer labels for Jim Beam’s whiskey

Print-based specialty packaging manufacturer Multi Packaging Solutions has launched new pressure sensitive wood veneer labels for Jim Beam’s Limited Edition American Stillhouse Clermont Kentucky Bourbon Whiskey.

According to the company, the labels are made from cherry veneer backed with a thin film and digitally printed at its facility in Lansing, Michigan and evoke the barrels in which the bourbon is aged.

Jim Beam printed packaging manager Shawn Nevitt said, "The barrel aging process is so special and unique to bourbon making that a veneer label just seems to fit and MPS did a great job working with our R&D team on testing and matching our performance specifications."

Said to be an ideal face stock material for labels, the wood veneers and can accept various pressure sensitive adhesives. They can also be laminated directly to paper, paperboard, or film, allowing for a wide range of uses in folding cartons as well as marketing promotions.

The labels are available in rolls and sheets and can be applied to a variety of surfaces, including glass, plastic, metal and rigid containers.