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Moon develops new packaging for Glasshouse scented candles

Moon Communications Group, a subsidiary of the Australia-based STW, has developed new design and packaging for the scented products manufacturer Glasshouse Fragrances' scented candle extension range La Maison, Glasshouse.

Moon executive creative director Linda Jukic said that the project involved an all inclusive partnership with Glasshouse Fragrances.

"The brief was simple but challenging," Jukic said.

"Take an already iconic brand into its next exciting phase of brand growth with a compelling new look and feel for its inaugural extension range which would attract a new customer and still appeal to brand devotees."

Moon claims to have designed the packaging in such a way that visual identity represents the names of each scent and through its shape, form, color and layout.

The new packaging is said to capture the Parisienne je ne sais quoi spirit; mixing color as well as pattern onto embossed multifaceted surfaces, resulting in a display of good craftsmanship that echoes the scent and also the glass candleholder.

Moon has also named the products in collaboration with the client.

The La Maison Glasshouse scented candles are based on the French fragrances created by French perfumers and includes six new scents.