Compelo Packaging - Latest industry news and analysis is using cookies

ContinueLearn More
Close
Dismiss

Mengniu to launch milk in new packaging

Chinese dairy product manufacturer Mengniu Dairy Group is all set to launch its milk in new packaging.

The new packaging will be launched in over one million sales outlets in the main cities all over China, while the volume and price of the product will remain the same.

Mengniu chairman Sun Yiping said the new milk packaging image is a simple visual change, morningwhistle.com reported.

On 20 September 2012, the company conducted a conference in Beijing, China to publish its new milk packaging image, brand advertising and slogan, ‘Little Happiness Matters.’