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Mengniu to launch milk in new packaging

Chinese dairy product manufacturer Mengniu Dairy Group is all set to launch its milk in new packaging.

The new packaging will be launched in over one million sales outlets in the main cities all over China, while the volume and price of the product will remain the same.

Mengniu chairman Sun Yiping said the new milk packaging image is a simple visual change, reported.

On 20 September 2012, the company conducted a conference in Beijing, China to publish its new milk packaging image, brand advertising and slogan, ‘Little Happiness Matters.’