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Melitta selects UpShot solution to enter single-serve market

US-based Coffee roaster Melitta has selected the UpShot Solution to enter the single-serve market.

The UpShot Solution, developed by LBP Manufacturing, features an eco-friendly, single-serve filter that Melitta fills with coffee which is compatible with Keurig and other single-serve brewers.

Melitta marketing vice president Chris Hillman said they looked at several options in single-serve and determined LBP’s UpShot Solution was in line with its business model for both branded and B2B.

"The UpShot Solution is more environmentally-friendly than current products in the market and offers consumers a better cup of coffee. In addition, we are able to offer our customers a very flexible business model so that they too can enter the single-serve coffee category," Hillman said.

The UpShot filter features a proprietary mesh that delivers a enhanced sensory appeal to the brewing process. The filter is composed of 100% recyclable polypropylene, and the fresh seal can be made with recyclable materials.

Melitta will install customized equipment at its in Cherry Hill, NJ, to offer a variety of customers roasting, filling and packaging services in the UpShot filter technology.