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Mars Drinks, RPC join forces to develop new drinking cup

UK-based drink vending machine supplier Mars Drinks and RPC Tedeco-Gizeh have collaborated to develop the new drinking cup KLIX, in response to Mars’ plans to launch new drink flavors into the marketplace using a freshly designed cup.

According to RPC, the cup offers full backward compatibility with the existing vending machine specification and provides an additional 20% volume. Its launch gives consumers a wider choice across a range of coffees and specialty drinks.

Operators can incorporate the new size alongside the standard cup without having to upgrade or replace their equipment.

For easy and comfortable handling, the custom-designed cup features a ribbed central area. It is embossed with the KLIX logo.

Mars Drinks commercial manager Julian Barker said, "RPC was therefore the ideal partner for our new cup project and its success and the positive reaction from the marketplace show that we made the right choice."