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L&L to revamp packaging and introduce new flavour for Alizé in 2013

US-based Kobrand Wine & Spirits owned L&L is going in for revamp of the bottles and branding of its Alizé Passion fruit cognac range and launching a new mango-based drink.

The company said, Alizé Passion will be packaged in clear glass bottles (rather than the current frosted glass), with more legible labeling and the same bright silver colour caps for the whole range, according to

L&L marketing manager Marie Barès said the packaging and branding is still under development, and the bottle will have a silver-coloured coating to protect the ‘very fresh liquid inside’.

The shift is planned to take place in the first quarter of 2013 for all the brand’s major markets (including the US, Australia, New Zealand, and the UK) and the roll-out for remaining markets will gradually happen all through 2013.

According to the company, its new Mango Smoothie will also be officially launched at a presentation for Prowein in March 2013.