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Liquor market experiments with innovative packaging

As liquor stores launch an array of flavored spirits, with manufacturers vying to woo consumers who are looking for different concoctions, the entry of alternative packaging is being witnessed in this segment, such as foil pouches and unbreakable plastic bottles that float.

As liquor manufacturers look beyond traditional whiskey or vodka, with innovative tastes and packaging, drinkers wanting premixed drinks are avoiding buying separate bottles of triple sec and other mixers, according to Packaging Digest.

ABLE Commission attorney John Maisch said that public health officials are, however, worried about alternative packaging, as flexible pouches also are likely to be accessed by minors.

Citing the example of Nuvo, a pink liquor in a sleek bottle, Maisch says that parents of young girls mistake them for a shampoo or a perfume.