UK-based brand design consultancy LFH has designed Christmas packaging designs for Norway-based baker Lierne Bakeri.
The company decided to brainstorm together for some of their Gingerbread Hearts, one of the four products in the range.
In the Norwegian tradition, decorating gingerbread hearts is special, as people give them as gifts or as decorations in the home during the festive period.
LFH was also asked by the baker to create a new pack structure and graphics for Lierne’s Christmas (Julefryd) cakes, which would reflect the brand’s history and values and place them as a homemade cake producer, said the brand designer.
Traditional Scandinavian Christmas was the inspiration for the graphics, with a new brand marque that references piped icing.