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Leo Luxe exhibits luxury packaging at Packaging Innovations event

China-based Luxury packaging business Leo Luxe has demonstrated its new brand identity in the UK market at Packaging Innovations show 2012 in London.

Leo Luxe sales manager Cuan Callaghan said an increasing number of brand owners were turning to luxury packaging to boost visibility, according to printweek.com.

"In our experience, customers in the gifts and drinks markets recognise that by placing a greater emphasis on packaging, you can add value while increasing product marketability," Callaghan said.

Leo Luxe exhibited a working prototype for the Scotch whisky market which lights up and plays traditional Scottish music when the box is opened.

The company is a packaging design, printing and manufacturing supplier that produces packaging for the luxury product industry.

Leo Luxe is an exclusive division of the Leo Paper Group, which was established in 1982 in Hong Kong and is now a leading global printing communications company. It has manufacturing operations across China and aims to broaden its market visibility in the high-end packaging space.