Lehigh Valley Dairy Farms has announced the launch of its new white Pure Protect bottle, an opaque container that blocks harmful light and helps protect the nutrients, purity and refreshing taste of milk.
Lehigh Valley Dairy Farms general manager Frank Mariello said the company intends to protect the health of the communities it serves.
"Our business depends on the well-being of our consumers. That’s why we at Lehigh Valley Dairy Farms developed this Pure Protect® technology – to help give families the best possible product we can," Mariello said.
A study by the Cornell University found that the fluorescent lighting in retail display cases breaks-down the vitamin A and B2 in bottled milk and creates flavor defects in a short span of time.
The US-based company is offering its whole, reduced fat, lowfat and fat free fresh white milk varieties in the new white Pure Protect bottle at retailers located across eastern Pennsylvania, southern New Jersey, Delaware and Maryland.
Lehigh Valley’s products include milk and cream, TruMoo flavored milk, juice, Swiss Premium Iced Teas and Over the Moon milks.