New England-based farm producer lēf Farms has introduced new clamshell packaging to meet customer demand.
The company's salad mixes are now packed in clamshells.
With the new packaging in place, retailers can now be able to consistently incorporate lef products into their store planograms in a location where customers look for local greens.
lef sales and marketing manager Donald Grandmaison said: “There’s no doubt that everyone loves our baby greens that, up until now, were available in distinctive black bags.
"Consumers expressed to us they were having difficulty finding our products in a consistent location within their local stores, as produce managers often placed them away from the traditional salad wall.”
By using clamshell packaging, the company also claims to reduce the amount of food being wasted by protecting its greens during transit, stocking, restocking product dispensers at store level.
The clamshell packaging also offers customers the convenience of stacking the products inside their refrigerators easily. And, the re-sealable closure can also reduce food wastage by keeping the green as fresh as possible.
The clamshells have been designed to simple. lef’s Smooth greens which is a blend of baby romaine, oakleaf lettuce, pac choi, and mizuna, will continue to have a blue band.
The Spice mix, which includes ingredients such as baby arugula, red mustard, leaf lettuce, mizuna, and cress, will still use a red band.
And lef Balance, which is a blend of red and green baby kale with a subtle, sweet flavor, will still come in the same tan color band as before.
Grandmaison said: “This was another important area for us to address in our repackaging efforts.
“Consumers are passionate about their produce. And they want to see as much of what’s inside the packages before they buy. This knowledge helped shape our approach to the graphic design of our new clams. The more open our design, the more customers can see how much our locally grown greens visually outperform any product out there.
“Our new clamshells offer nearly 95% product visibility, which literally speaks about our commitment to transparency in everything we do.”
Image: lef Farms introduces new packaging for fresh greens. Photo: Courtesy of lef Farms.