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Krispy Kreme launches new signature packaged ground coffee

US-based retailer of sweat treats Krispy Kreme has extended its coffee line with the launch of new signature packaged ground coffee at select Sam's Club locations across the Southeast.

House Blend Coffee

The packaging of new 40 oz. bagged House Blend coffee, which was roasted and produced by S&D Coffee, includes the company’s iconic bowtie logo and color-coded graphics, enabling consumers to identify their preferred blend.

Krispy Kreme supply chain and off-premise operations senior vice president Brad Wall said the company has extended its business and consumer access with the launch of new coffee for Sam’s Club members.

"In addition to drip coffee and specialty coffee drinks, our retail shops currently sell 12 oz. ground bags for home brewing," Wall added.

"Launching a new, exclusive coffee pack-size at Sam’s Club extends our brand to millions of families and businesses, and adds convenience to our loyal brand consumers. The club channel is a natural extension for the brand."

The company has also inked a licensing agreement with Brand Central for the acquisition, development and production of new coffee products to meet the needs of wholesale club channel and retail markets.

Image: Krispy Kreme is introducing new signature packaged House Blend coffee for Sam’s Club members