Ireland-based Kingsmill is launching new festive packaging for Soft White and Tasty Wholemeal rolls for the Christmas season.
The rolls, which will be available in six and twelve packs, and said to be suited for turkey rolls and as an accompaniment to soup.
Allied Bakeries category directory Guy Shepherd said they expect increased number of people to visit convenience stores for the holidays, during the festive period.
"Grocery essentials, such as bread (and rolls for leftovers) and milk are crucial at this time of year so retailers should ensure they order these staple items well in advance, in order to have enough products to cater for their shopper’s requirements during this busy period," Shepherd said.
To promote the limited edition packs, the company has teamed up with MasterChef winner & former England rugby captain, Phil Vickery.