Ireland-based Kingsmill has launched price-marked packs for its Kingsmill Little Big Loaf and Kingsmill rolls ranges, with an aim to assist convenience retailers in increasing bakery sales.
A recent research indicated that over a third (37%) of all shoppers were more inclined to buy a product which is price marked, since it gives consumers enough confidence that they are getting value for money, according to fdin.org.uk.
The packs are available for Kingsmill Little Big Loaf Soft White, Tasty Wholemeal, and Seeded, alongside Kingsmill’s 6pk rolls in Soft White, Tasty Wholemeal, and 50/50.
Allied Bakeries category director Guy Shepherd said these packs help retailers in reassuring their shoppers that a product is worth the price.
"By introducing these packs to the Kingsmill range, we hope to help retailers boost both their bakery sales and general sales, as bread shoppers in particular generate a higher average basket spend," Shepherd said.
Kinsgmill Soft White, Tasty Wholemeal, and 50/50 rolls will be priced at 89p, as will Kingsmill Little Big Loaf Soft White and Tasty Wholemeal, while Kingsmill Little Big Loaf Seeded will be priced at 99p.