UK-based design agency JKR has redesigned the branding for Wells & Young’s beer range: Young’s Bitter, Young’s London Gold and Young’s Special.
Wells & Young’s brands director Phil Toms said the redesign for the company’s core Young’s beers was about an evolution rather than a revolution.
"The new designs achieve exactly what we set out to do and perfectly balance a contemporary look while clearly signifying the heritage, provenance and high quality which drinkers associate with, and expect from Young’s beers," Toms added.
As part of the redesign, Young’s beers’ new badges now have a ‘luggage tag’ shape and will appear to ‘tie on’ to the handpulls.
The new design is said to be a combination of contemporary and vintage with a nod to tradition.
According to Wells & Young’s, the redesign will be replicated in bottle format later in 2013.