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jkr creates new packaging design for Beam’s single malt whisky

Design agency jkr has created new packaging design for spirit company Beam’s Islay single malt whisky Laphroaig.

The redesign extends across the entire portfolio from the brand’s popular malts to its premium editions.

Beam senior global marketing director Michael Cockram said, "Our decision to refresh the brand’s packaging has been taken with a great deal of care, given that the brand’s distinctive look has been so successful for many years."

The packaging redesign is expected to bring new look and create a modern evolution for the brand.

The new bottles will be launched in the US, UK, Germany, Sweden, Australia and Japan.