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Jimmy Dean debuts new packaging look for breakfast products

Jimmy Dean, a breakfast sausage brand of The Hillshire Brands has announced the launch of a new packaging look for its convenience breakfast products line with new graphics, product images and a contemporized brand logo.

The revamp gives the brand’s products a new look and feel across the entire product portfolio including Jimmy Dean breakfast sandwiches, breakfast bowls, skillets, omelets, pancakes & sausage, quesadillas, and all Jimmy Dean Delights product offerings.

As part of package redesign, Jimmy Dean has updated food imagery and included softer fonts and an updated brand logo.

According to Jimmy Dean, the fresh look also features flavor banners that are easy-to-read and a count size clearly marked to communicate the servings along with heating instructions given in both English and Spanish for multilingual consumers.

In the process, the Jimmy Dean Delights line of better-for-you frozen breakfast products will also receive an updated look to set apart the line on shelf while communicating key nutritional information to consumers easily.

The new packaging for Delights line features a different color scheme consisting of green and yellow hues while conveying a ‘better for you’ look and feel in a format.

Jimmy Dean’s entire convenience product portfolio is expected to make a complete makeover by November 2012.

The brand is scheduled to roll out new packaging for its line of refrigerated fresh roll sausage and fully cooked links and patties beginning in early 2013.