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JDO creates new look for Diageo’s lager brand

JDO Brand Design & Innovation has joined forces with Diageo Ireland to create new look for its Harp Lager brand.

Diageo has developed new look for Harp to restore some of the brand’s heritage, and to increase its relevance to a new generation of Northern Ireland’s drinkers.

The new look designed for the Harp, is set to increase the brewing heritage of the brand, noted JDO.

JDO has restored the harp marque, while Samuel Beckett bridge in Dublin is one of the inspirations for the new marquee that has been centered around a theme coined ‘Torsion’.

With the addition of new Harp blue color Harp blue, an engineering feel can be traced.

The torsion lines give the brand sharper edge with more irreverence, and signature of the master brewer features on pack is expected to improve the look of the brand.