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International Beverage to launch new-look whisky packaging at TFWA

China-based International Beverage is all set to launch new-look packaging for its Hankey Bannister brand of blended Scotch whiskies at the TFWA World Exhibition to be held in Cannes from 17-22 October 2010.

The new packaging for the whiskies Hankey Bannister Original and Hankey Bannister 12yo Regency comes in a rectangular and shouldered bottle and combines heritage and modernity.

It also balances an emphasis on the historic partnership of 18th century London wine merchants Beaumont Hankey and Hugh Bannister and a provenance, says The Moodie Report.

The company will also launch the Balblair 2000 Vintage single malt whisky in 100cl packs, available for global travel retail.

International Beverage Global Travel Retail Manager James Bateman said that the TFWA World Exhibition in Cannes provides the best platform to display new products and new directions for travel retail market brands.