UK-based consumer insight agency, Engage Research has said that informed consumers will place increased pressure on FMCG brands to adopt product packaging, which represents closely their values as well as their needs.
Engage Research director Lyndsay Peck said the study reveals that there exists plenty of evidence in the market to suggest that consumers approach to shop is changing, both on cost and convenience grounds.
"As part of that, a growing number are looking for smaller meal portions, re-sealable packs to help reduce food waste, and also a change towards a more sustainable approach to packaging."
"A more integrated approach to consumer testing, involving elements of both qualitative and quantitative research, is likely to yield the most insightful results," adds Peck.
Engage Research offers a range of experience across brands, categories, markets & business issues using a line of research techniques in markets across the globe.