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Indian lifestyle store introduces green packaging for products

Indian online fashion and lifestyle store fashionandyou.com has introduced durable and eco-friendly packaging for its products, as part of its ‘go green’ initiative.

According to fashionandyou.com, the new packaging uses recycled original craft paper and original material that is both strong and sleek. The craft paper is thick and comes with a better finish.

fashionandyou.com marketing director Trivikram Thakore said the company has done away with multiple and unnecessary layers used during the packaging process.

"As an environmentally conscious brand, this is part of FashionAndYou’s futuristic efforts to contribute towards a naturally clean environment," Thakore added.

fashionandyou.com partners with fashion and luxury brands across fashion apparel, designer wear, handbags, footwear, watches, jewellery, fragrances and home décor.