American singer-songwriter Adam Levine is set to launch his own fragrance for men and women in February 2013, in packaging created by ID Perfumes.
ID Perfumes chairman and CEO Ilia Lekach said both fragrances were shaped by Adam’s discerning nose, while the bottles and packaging reflect his aesthetic sensibilities.
The bottles are innovative yet classic and take the form of a microphone, with a weighted cap in silver mesh. The black stem resembles the wire of a microphone, simple and sleek.
The fragrances will be sold in 1oz, 1.7oz and 3.4 fl oz sizes, and will be available at Macy’s and Macys.com in the US.