Icelandic Water Holdings, maker of premium natural spring water Icelandic Glacial, announced that it had rebranded its logo bottle and outer box packaging.
It had done through launching of a redesigned bottle which claims to embrace the brand’s native country of Iceland.
To be launched in mid-September 2012, the rebranding exercise was carried out by communications agency Team One, a division of Saatchi & Saatchi.
Icelandic Glacial chairman and co-founder Jon Olafsson said its partners at Team One captured the essence of Iceland and the company was confident of it being a hot with consumers around the globe.
The enhancements include highlighting of Icelandic Glacial’s homeland and creating a Icelandic voice for the brand.
It features frosted matte finish panels, a window in the shape of Iceland, displaying the country’s topography. Also feature are a new black script, additional information on the 5,000-year history of the source, emphasized pH information and a bold, lava-inspired black cap, said the company.