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Icelandic Glacial goes for makeover

Icelandic Water Holdings, maker of premium natural spring water Icelandic Glacial, announced that it had rebranded its logo bottle and outer box packaging.

It had done through launching of a redesigned bottle which claims to embrace the brand’s native country of Iceland.

To be launched in mid-September 2012, the rebranding exercise was carried out by communications agency Team One, a division of Saatchi & Saatchi.

Icelandic Glacial chairman and co-founder Jon Olafsson said its partners at Team One captured the essence of Iceland and the company was confident of it being a hot with consumers around the globe.

The enhancements include highlighting of Icelandic Glacial’s homeland and creating a Icelandic voice for the brand.

It features frosted matte finish panels, a window in the shape of Iceland, displaying the country’s topography. Also feature are a new black script, additional information on the 5,000-year history of the source, emphasized pH information and a bold, lava-inspired black cap, said the company.