Food company in the US, Hormel Foods has launched the new easy-to-open 200g tub for its Spam brand, which will complement the existing 200g and 340g can varieties.
The new resealable plastic tub will appeal to younger consumers, claimed the company.
According to the company, the key benefit of the tub is less wastage. It can be resealed once opened, and stored in the fridge for up to two days.
Hormel brand manager Liz Dee said the easy opening format will encourage potential consumers to buy into the category.
"Many of our older consumers, who may have conditions such as arthritis, will now have easy access to the content which will give them a new reason to purchase SPAM® Chopped Pork and Ham," Dee added.
The tub will be rolled out in Tesco from mid July and ASDA in August.