Mission Foods has selected Holmes & Marchant to redesign its Deli Wraps range, as part of a move to extend its brand’s appeal.
Mission Foods UK marketing manager Andy Lewis said, "This packaging design clearly positions our Deli Wraps as an interesting alternative to traditional bread sandwiches and shares ideas with consumers about some of the tasty wraps they can make at home for themselves and their families."
The newly designed package is said to be re-sealable and will allow consumers to keep the product fresher for long time, according to Mission Foods.
Mission Foods consumers research, along with Holmes & Marchant revealed that the Deli Wraps range appeals most to mums who look for an alternative to traditional bread products.
Holmes & Marchant creative director Greg Vallance said the information about the product has been clearly color-coded across the base of the pack.
"We wanted to use the pack to show consumers how they can create their own wraps simply and easily, using fresh ingredients – the kind of ingredients they would typically find in the fridge," Vallance added.