Casa Herradura said that it refined the primary and secondary packaging for its high-end, extra-anejo Seleccion Suprema tequila, to demonstrate its quality and authenticity in the tequila industry.
The new package is a earth-tone box with a bi-fold opening, bearing the brand’s horseshoe on the bottom right panel.
Herradura brand manager Valdemar Cantu said the refinements were made to better showcase the quality of the tequila and align the packaging with the rest of the Herradura brand family.
Brown-Forman design director Johnny Cardenas designed the new packaging, whose interior of the box props and cradles the bottle on a fitted pedestal.
Once opened, the bi-fold panels display tequila handcrafted using traditional production methods and aged for 49 months in American white oak barrels.
The glass structure remains unchanged, but the bottle has subtle changes, including a real copper finish metal die cast horseshoe, a copper neck band, a brand mark update, and an authenticating strip label signed by Master Distiller, Maria Teresa Lara.