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Heinz launches redesigned packaging for chilli sauces

US-based food processing company Heinz has launched re-designed packages for its range of Heinz Chilli Sauces to offer better customer experience.

The packaging re-design is expected to widen the appeal of the sauces, which were first launched in October 2012 and is expected to benefit from growing demand for spicy food.

New packaging comes with new labels on each 150ml bottle featuring the names of the chillies and the flavor properties inside each bottle including Peppery Habanero, Smokey Chipotle and Tangy Jalapeno.

Heinz assistant brand manager Mark Blay said, "Heinz Hot Sauces help consumers to enhance and not overpower their meals, and the new look makes it even easier for them to control how hot they want to go, from mild and tangy to full on fiery flavour".

The new redesign also features bright labels with images of the ingredients on-pack as well as food pairing suggestions on the front of the bottle.