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Heineken introduces green cans

Netherlands-based Heineken has teamed up with Raison Pure in France to create a special edition range of cans promoting the brand’s 'join the green line' campaign.

Raison Pure has designed vibrant packaging for the ‘music-inspired’ special-edition Heineken range, aimed at promoting events and concerts around Heineken’s 360 degree music activation programme.

According to Raison Pure, each instrument is connected to an iconic capital city and each can delivers a ‘unique Heineken vibe’.

The four new stylish cans follow hot on the heels of a new Heineken glow-in-the-dark bottle, which combined the cold feel of a metal can with the classic bottle shape.

The aluminium glow-in-the-dark can combines the ice-cold feel of a metal can with the classic glass bottle shape and has been designed to entertain party goers.