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Heineken chooses Bulletproof for Strongbow packaging

Heineken beer brand Strongbow, sold in the UK, will have a new look developed by design agency Bulletproof.

An exploding fruit photography with an embellished arrow form constitutes Bullletproof’s new look.

Strongbow brand manager Lucy Harman claimed Bulletproof has instilled the design elements needed to create an iconic brand to consolidate its brand position and consumer appeal.

"The brand icon is modern and dynamic whilst retaining a link with the past, reflecting the brand’s strong, masculine image." added Harman.

Bulletproof design director Tony Connor said the brand marque duality and cut-through product taste and the brand heritage are depicted through the archer who is confident with a crafted overhead amid the strong gold and black colored themes.