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HeatGenie Taps President and CFO/COO Of Sweet Leaf

To serve on its advisory board

HeatGenie, a developer of a portable packaging technology for heating foods and beverages on the go has tapped both the President and CFO/COO of Sweet Leaf Tea to serve on its advisory board.

Dan Costello relocated to Austin to serve as President of Sweet Leaf. Previously Mr. Costello served Nestle Waters for over 17 years and Frito Lay for seven years.

Brian Goldberg has been in executive leadership at Sweet Leaf Tea for nine years and currently serves as both CFO and COO. Sweet Leaf, an Austin-based beverage company, raised $15.9m of investment capital from Nestle Waters in March 2009.

HeatGenie provides packaging technology to turn foods and beverages hot. The technology makes metal packaging portable and self-heating. Ironbridge Technologies, doing business as HeatGenie in Austin, Texas, formed in 2007.