New Belgium Brewing has announced a partnership with Hartness-Inks where the latter will supply UV-ink decorated bottles for the craft brewer's Lips of Faith series.
Hartness-Inks, an ultra-violet cured organic ink offers good adhesion and vibrant colors and can be found on New Belgium specialty brands such as La Folie and the upcoming 2013 Lips of Faith series.
New Belgium Brewing purchase manager Kate Dubas said the company chose Hartness as it offered a better solution.
"Our brand image is critical and the quality of our packaging is a reflection of that," Dubas said.
Hartness-Inks reduces label damage and bolsters the brand image of products in the wine, spirits and brewery segments.