UK-based Halewood International has announced further activity ahead of the Christmas period with a limited edition Lambrini winter bottle and on pack offer.
After the three-week TV campaign, Lambrini has announced it will launch festive themed 75cl promotional bottles to be distributed throughout the off trade, including major multiples and convenience stores, at an RRP of £1.79.
The bottle aims to build upon the success of the Lambrini Diamond Jubilee edition launched earlier in 2012, which will be supported through a PR and social media campaign.
Halewood International, Lambrini brand manager Lorna Tweed said that Christmas was a key trading period for the Lambrini brand, with around 20% of sales occurring in the last two months of the year.
"The winter edition bottle and on pack offer, in addition to upcoming consumer activity, represents a significant amount of activity behind the brand, ensuring Lambrini is at the forefront of our customers’ minds," Tweed said.
The 1.5l Lambrini range was launched this month to give away 300 tubes of Collection lip cream worth £4.99, everyday.
Lambrini consumers will be able to claim a free tube of Collection Cream Puff Lip Cream by entering the unique code from the peelable back label on the Lambrini website.
The Lambrini winter bottle will be available in both 6x75cl & 12x75cl SKUs, with 600,000 bottles to be distributed across UK.