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H.B. Fuller to open Packaging Center of Excellence in North America

H.B. Fuller is set to open a new Packaging Center of Excellence in North America in a bid to address customers packaging adhesives needs across a broad range of applications.

According to the global adhesives provider, the Packaging Center of Excellence is set to open in early 2014 and will be its fourth center focused on customer collaboration especially.

H.B. Fuller North America packaging business director Peter Petrulo said that packaging heavily influences consumer buying decisions.

"As experts in packaging adhesives, it’s our role to help protect our customer’s product and ensure end-users have a positive experience with our customer’s brand," Petrulo added.

H.B. Fuller offers adhesives and engineering services for end-of-line packaging, container labeling, flexible packaging, retail-ready packaging, handle and packaging reinforcement and specialty packaging.

The company has recently reformulated its adhesive coated technologies, which include Sesame technology that offers wider operating window and improved bond strength, for customers to run their processes well.