Grant’s Whisky has launched a new look-pack, whose campaign will take off in late August 2012.
The Grant’s family tree will be displayed with the bespoke bottle’s every pack and the consumer will be offered a £10 voucher to family history website, findmypast.co.uk, according to Packaging News.
A new dedicated microsite will also support the on-pack promo, which will feature the Grant’s family blend timeline on the Grant’s Whisky website.
Grant senior brand manager Oliver Dickson said the company was confident that this new look on-pack will really stand out on shelf, while still maintaining the Grant’s look and feel.
"Grant’s has a loyal fan base, however, we recognise the need to constantly look at ways of recruiting new drinkers, whilst rewarding our existing buyers at the same time," added Dickson.