Grant’s Family Reserve has launched a new limited edition whisky gift tin for the Christmas season.
The gift tins have been designed so as to enhance shelf appeal, and will be exclusively available within convenience stores in UK.
Grant’s Whisky senior brand manager Oliver Dickson said they were committed to further grow the blended whisky category and Christmas season would be a great opportunity to offer its consumers with something special.
"Spirits offer the perfect year-round gifting opportunity with alcohol gifting worth £572m. Quality packs and brands at different price points have proven to be a success with shoppers, making this a fantastic opportunity for retailers over Christmas," Dickson said.
The exterior of the packaging features Grant’s color in visible branding gives festive look and feel.
Blended Scotch whisky is worth £806m, up 4% and accounts for 71% of all Whisky sales.