Graham Packaging based in the US is planning to develop carafe-style 59oz PET bottles for the refrigerated juice and drinks segment that would replace gable-top cartons, traditional bottles and glass.
The firm is said to have made this move following The Lempert Report/Consumer Insight report published recently citing rise in 2011 in refrigerated beverage sales, which improved 2.2% to $3.78bn during 52 weeks leading to September of that year.
Plastic containers now account for the majority of dollar sales in and nearly half of unit sales in chiller cabinets, as a result of beating competition from cartons.
The carafe-style bottles induce a firm grip with ease of pouring, and the flat label panels serve as a brandling billboard, the firm said.
Graham Packaging global food and beverage vice president and general manager Mark Leiden said they reduced the size of the finish so that the amount of resin used up in making the closure is decreased.
Leiden claimed several customers had adopted the new format, which was gaining significant market share.