US-based frozen seafood brand Gorton’s has unveiled new packaging for its product line with bright yellow color. The packaging revamp aims to make it easier for consumers to find the products and the information they need.
As part of the new packaging, the company incorporated key nutritional information on the front panel of food packaging and the calorie count, gluten free labeling on its Grilled Fish items were made prominent.
The back panel of all of its packaging has been updated and cooking directions are also displayed, where the consumers could quickly and easily find the information they are seeking.
Gorton’s director of consumer marketing Zach Soolman said the packaging contains key information right on the front of the package, like the assurance that there is no MSG in any of the company’s products, or that its products contain 100% real fish and no fillers.
"As consumers ourselves, we understand the desire for variety and options when shopping, but there is also a desire to find what we need quickly and easily," Soolman added.
Each package features the USDA’s recommendation to eat seafood twice a week, with a food photography of a meal idea, and the URL for the company’s newly designed recipe section enabling consumers to search through hundreds of easy seafood recipes.
The new packaging retains the trademark yellow and blue logo of Gorton’s previous packaging, which makes the products easily identifiable by consumers. The image of Gorton’s Fisherman who is represented across the entire line has been retained on the packaging.
Gorton’s Seafood has diverse products ranging from breaded, battered and grilled preparations in a variety of flavors to salmon, tilapia and shrimp varieties.