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GlaxoSmithKline introduces sustainable pack for Os-Cal

GlaxoSmithKline has come up with a new package design for GSK Consumer Healthcare’s Os-Cal calcium supplement in four varieties. This new pack is expected to better market the brand’s advantages while eliminating several significant components of excess packaging and offering a bigger shelf presence.

Since August, GSK has rolled out 150-, 250-, and 400-cc supplement bottles in a full-body shrink-sleeve label, reported

Os-Cal brand manager Jeff Murray said that the packaging change has two objectives: to reduce the overall environmental impacts of packaging, and to reduce energy consumption.

The existing packaging for Os-Cal brand consisted of a stock high-density polyethylene bottle from Pretium Packaging. The secondary carton and insert provided product information.

The new design retains the stock bottle only, replacing the p-s label with a full-body polystyrene label from CCL Label and the CT closure with an easy-open flip-top cap.

To eliminate the cartoon, GSK has fully used the bottle’s space for branding and data.